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by Dan Fogarty | 10:27 am, August 5th, 2010

The New York Daily News became the first mainstream media outlet to pick up Deadspin’s story on Jenn Sterger and Brett Favre today, interviewing Deadspin Editor A.J. Daulerio on his decision to run the piece.

It’s an ingenious tactic employed by the Daily News. Since they’re running a story on Daulerio’s decision to run his story, they can print all of the juicy but not-yet-proven accusations against Favre that they want. Watch them and Daulerio run the give-and-go:

“What irks me a little bit is when people put us in the same category as The New York Times or you guys,” Daulerio said, referring to the Daily News. “We’ve run rumors and innuendo from the get-go. That’s what we do.”

The controversy dates back to just before the Super Bowl, when Sterger, currently a reporter on Versus’ “The Daily Line,” told Daulerio that Favre had sent her flirty voicemails and naughty pictures in 2008, when she was working for the Jets.

Everyone wins: the Daily News gets to publish details about Favre’s “naughty pictures” (except not really!), Deadspin.com gets coverage in a paper with a daily circulation of 632,595, and I get to write another post with “Favre and Sterger Fiasco” in the headline. Call it the page view circle of life.