If merely for the amount of mystery surrounding it, today’s “Google Doodle” is officially, already, Comic Riffs’s Animation of the Day.
If you haven’t already checked it out, this is the “doodle” that millions of viewers see when they go to use Google today — brightly colored “atomic particles” that repel from the mouse pointer:
Google, of course, notably marks many holidays, anniversaries and achievements with inventive variations on its logo. Today, however — at least so far — Google was not offering any clues as to the new animation on its Google Logos page. (The most recent logo the page acknowledges is Saturday’s “Buckyball” to mark the silver anniversary.)
So as befitting something so scientific in appearance, the theories began to abound (if not rebound). Some of our favorite hypotheses so far:
1. That Monday was the birthday of John Dalton and so the logo is a nod to his “Atomic Theory.”
2. That Google celebrates its birthday on several different days in September — and this year, it chose Sept. 7.
3. That the logo marks the 83rd anniversary of Farnsworth’s image dissector camera tube and the transmission of its first picture.
4. That this is all about flaunting language code. As the Guardian posits: “The aim of the logo seems to be to draw attention to the importance of CSS3, an emerging standard which is being developed as the next version of the web language HTML, called HTML5, is being ratified by the World Wide Web Consortium.”
The theory that Comic Riffs, by mere whim, chooses to believe in is that the “Google Balls” logo celebrates Lou Majors’s “theory of existence,” as today marks the 10th anniversary of the publication of “The Eternal Cycle.” If for no other reason, we find the video (below) oddly riveting:
Meantime, what’s the real inspiration? Word is that Google is holding a news conference at San Francisco’s Museum of Modern Art (MoMA) on Wednesday. So we can only hope that come tomorrow, all will be revealed. (And if the logo is a Damien Hirst allusion, then we’ll be more than a mite disappointed.)
Until then, we’re going to keep messin’ with this mouse pointer because, well, the logo is simply quite the elegant time-waster.
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Tags: About, ANIMATION, Doodle, Fave, Google, google logo, Logo, new, theories, web